.........And Now A Word From Our Sponsor.....Cha Ching!

In this fast paced world of today.  Don't we get sick of commercials?  I know I do.  Commercials after every two songs on the radio. Commercials after every two minutes of television.  Commercials when we sign into our emails.  Commercials while we are online........Commercials Commercials Commercials everywhere!  And what do ALL of these commercials have in common? They are almost ALWAYS infused with music. Music is such a power, mood altering, mind changing, spirit lifting tool, that commercials infused with music change the way that we spend our money.

I spoke in an earlier blog about the enemy studying our book.  And they have found one of the major sources to our power.........M-U-S-I-C.  So in an attempt and many times.....successful attempts....they utilize music as a way to persuade that way we spend our money. 

Have you ever been sitting in traffic by yourself and a commercial comes on and you begin to sing it word for word........HOWEVER, you know that you did NOT take time out of your busy life to specifically learn that tune with those words?  That is because the music inserted that commercial right into your mental bloodstream........AND by hearing the songs and the words every ten minutes for the last week or two you have learned this 20 second commercial without even trying.  And now all of a sudden you want to take your family to The Golden Coral.  Never knew what the Golden Coral was, but now you gotta try it out.  Now all of a sudden you can't live without a Snuggie.  Your life will NOT be complete if you don't take part of the 12 hour sale at Macy's or Sears, or JC Penny.   And Corporate America is humming their commercial's tunes all the way to the bank on our behalf. 

Music is soooooo much more powerful than any of us give it credit for.  Music has powers of persuasion that out weights the greatest salesman.  Music is its own marketing department because it is a universal language.  When I look at the group Heatwave..........their members were from The United States, London, Spain, and Czechoslovakia.  Some of them didn't speak English.......but yet they were able to come together on one accord and make some of the most beautiful music of our time.  That's because music reaches past age, past, race, past, economic background. past height, past size, past beliefs systems, past each and everything that we as humans can find to differentiate ourselves from other people.  Music can reach past ALL of that and can speak right to our souls. And marketing and advertisers are taught how to guide our bank accounts to empty into their businesses using music send their message into our mind's blood stream.  They are musically taking us to the bank on a catchy jingle. 

Now I am not saying that there is anything evil about advertisers using music to promote their products.  I just want for us to look at music a little more serious that we ever have before and realize how powerful music is and to not take it for granted in for any reason in any season.  And to take music and use if for OUR benefit.